Managed and executed the design work for SodaStream Professional, a connected hydration ecosystem including smart water dispensers, mobile app, and customer web portal. Collaborated closely with cross-functional stakeholders to define product requirements and translate them into user-centered designs. Supported the deployment of 1,300+ machines and contributed to securing funding for the next-generation platform featuring enhanced installation flexibility, upgraded features, and an improved consumables business model.

Worked directly with agency partners to manage design execution and research workflows, ensuring alignment with project goals and quality standards. Acted as an individual contributor on key design deliverables, balancing hands-on design with effective partner collaboration. Partnered with firmware and software engineering teams to inform product features and establish streamlined processes for design handoff and documentation.

Specialized in rapid, high-fidelity prototyping with Figma, tailoring detail levels to suit stakeholder feedback or development handoff needs. Extended prototyping capabilities to simulate complex, cross-platform interactions between apps and embedded systems. Utilized physical model making to create “behaves like” prototypes that provided valuable insights during development, resulting in roughly $100K+ savings by conducting user research and usability testing in-house.